We Talk Chalk visits Bangkok to create record-setting 3D street painting on behalf of Smirnoff’s new “Melon Burst” flavor
We Talk Chalk, a world-renowned provider of creative marketing solutions, made history this weekend as it set a Guinness World Record for “Longest Anamorphic Street Painting”.
The piece, commissioned by Smirnoff and developed in partnership with Index Creative Village and Nannapas Publisher Co., may be found in Asia’s famous Siam Center. For the following two weeks, it will adorn a space from the opening of the mall to its center Atrium—an astounding length of 165 meters (543 feet). Total square footage measured just under 3,000.
Led by gold-medal winning artist Melanie Stimmell, the piece’s creation required work from no less than eight different artists over the span of three weeks, culminating over 1000 hours in production. Even for Stimmell—the only woman to ever hold the highly coveted title of ‘maestra madonnara’ in two countries—the project is a milestone.
Says Remco Van Latum, Managing Director at We Talk Chalk: “More than anything, the Smirnoff exhibit is a testament to the creative prowess of our team. While we’ve long been celebrated for our 3D street paintings, the truth is that we’re well-equipped to develop and deliver unique 3D visual solutions for almost any environment. For those present in Siam Center this week, the ability of our work to draw attention is more than apparent.”
On September 12th—just two weeks from its birth—the piece will be removed from Siam Center.
On Site: Melanie Stimmell, Remco Van Latum, Alex Maksiov, Holly Lynn Schineller
We Talk Chalk Los Angeles Studio Team: Holly Wenger, Lynn Okimura, Ever Galvez, Clancy Bree Kirk, Lorelle Miller, Nha Lee