April 30th, 2014, just 10 days before Mother’s Day, We Talk Chalk’s Artwork was on Display in 850 Macy’s stores throughout the country.
Creative Director, Melanie Stimmell Van Latum, created the first ever 3D marketing material for CK ‘Euphoria’ in Macy’s which featured a blooming orchid opening to reveal the Euphoria and Endless bottles. In addition to the In-Store displays, Stimmell also designed two 3D street paintings for display in three NY Macy’s locations where she was also painting and signing perfume bottles. The flagship Herald Square Macy’s featured a 30 x 30 foot anamorphic street painting for spectators to pose amidst the orchid blooms.
Designs – Melanie Stimmell Van Latum
Artists – Ever Galvez, Lynn Okimura, Lysa Ashley, Alex Maksiov